Talk to our experts: the importance of online booking for dentists
Business Development Specialist and dental marketing expert, Emma Woods talks about the power of an online presence for dental practices.
In 2020, many dental practices still don’t see themselves as businesses and neglect dental marketing.
Henry Schein One’s Business Development Specialist, Emma Woods, explains that it’s crucial for practices to invest more into their online presence – because patients expect to both find and book a dentist appointment online. With the web-savvy millennial patients in mind, practices need to start future-proofing their business to cater to this generation.
With over 17 years of experience with Henry Schein One, Emma explains that when practices neglect their online presence and do not offer online booking, they risk failing to attract new patients.
With her extensive experience in dental marketing, Emma’s guidance has enabled hundreds of dental practices to grow their business by upgrading their online presence. For many, it’s as simple as integrating an online booking system into their website.
“Dentists have to adapt to changes in their patients’ behaviour. Before booking, patients now want to do some research on the web – they browse dental websites and read online reviews, and always prefer to book online.”
And, when 47% of appointments are now made online outside of business hours, practices that respond to patients’ preferences are successfully:
- Tapping into a huge source of practice revenue, and
- Improving patient oral health outcomes
Henry Schein One’s Online Booking solution integrates seamlessly with our dental practice management software systems, and practices gain dedicated support from experienced Business Development Specialists like Emma.
Practices receive guidance with all aspects of their online presence and dental marketing – from online booking tools, to refreshing their website, developing their social media, and using analytics to track where new patients are coming from online.
“Our Online Booking solution involves working with the practice’s website platform to make a widget that integrates with their online booking capacity, across their website, their social media channels, and their dental practice management system. It’s a stressless and seamless experience.”
You can hear more from Emma at our New Zealand Business Insights Seminars. Register here.
Does your practice have online booking? Call Emma Woods today to discuss an Online Booking solution with Henry Schein One.