The fifth immutable law of practice performance is driving practice revenues through effective patient marketing
Having a successful marketing strategy is key for practices looking to promote services and higher value treatments to existing patients, whilst ensuring a steady flow of new patients; both of which are crucial factors in boosting practice revenues.
Targeting the right patients, at the right time, with the right messages, via the right media can dramatically improve profitability; and accurately measuring the return on investment can ensure resources are directed only to the most effective channels.
With this in mind we surveyed the market to investigate the extent to which practice principals, and managers are using marketing to improve business outcomes, and how they are monitoring the results of their efforts. With research uncovering that despite 89% of practices saying they want to improve their patient marketing, only 23% actually have a plan for how to do so; this showed a major need for education on the topic.
This full report can be found in our ‘Driving Practice Revenues Through Effective Patient Marketing’ Whitepaper; with insight and best practice advice on how this can be achieved.
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