The fourth immutable law of practice marketing is performance monitoring – the gateway to sustained growth
In an increasingly competitive dental market, the value of business performance data has never been greater. Measuring and monitoring performance is key to creating a factual picture of a business and is important in providing owners and managers with the information they require to forge a clear direction; engendering confidence both in what they are doing now and in the future.
With this in mind we surveyed the market to investigate the extent to which practice principals, owners and managers understand and undertake performance monitoring in their organisation and the impact this can have on their business.
The results are now published in our ‘Performance Monitoring – The Gateway to Sustained Practice Growth’ whitepaper; which reports how setting individual objectives within your team and tracking them daily can ensure you hit your revenue target.
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